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Mastering A/B Testing for Event Marketing in 2026: Data-Driven Wins that Boost Ticket Sales
Struggling to track ticket sales without cookies? Discover how event marketers can still nail ROI in 2026’s privacy-first era. From first-party data goldmines and conversion APIs to multi-touch models and offline tricks, learn actionable strategies to measure what really drives ticket sales – even as third-party cookies disappear. Don’t let privacy changes leave you in the dark; this guide shows how to adapt your attribution and keep your events selling out.