Toward a Net-Zero Festival: Cutting Carbon with Green Power and Offsets
Discover how event organizers can build a net zero festival. Learn B2B strategies for securing net zero power for events, reducing carbon, and using offsets.
Fresh from the Playbook
The latest strategies and tactics for ambitious promoters
Harnessing Street Teams and Fan Ambassadors: Grassroots Marketing for Festivals
Discover the true street team meaning and learn how festival organizers can build, manage, and track event flyer street teams to drive grassroots ticket sales.
No-Show Backup Plan: Handling Last-Minute Lineup Changes at Festivals
Learn how veteran festival producers handle last-minute lineup changes, artist no-shows, and schedule disruptions. Includes event cancellation announcement examples.
Food Vendor Management 101: Curating Quality Eats Safely for Festival Fans
Master festival food vendor management with this B2B guide. Learn how to select FSA-compliant safety monitoring services, curate diverse menus, and optimize layouts.
Site Scouting Secrets: Choosing the Perfect Venue for Your Festival
Discover expert site scouting secrets for event producers. Learn how to evaluate venues, design a safe festival layout, and secure the perfect location.
Stand Out from the Crowd: Positioning Your New Festival with a Unique Identity
Make your new festival stand out with a distinct concept by finding your niche and crafting messaging that draws your audience in and builds a loyal following.
From T-Shirts to Totes: Running a Profitable Festival Merch Operation
Learn how to run a profitable festival merch operation. Discover expert strategies for inventory forecasting, pricing, and the typical markup on concert merch t-shirts.
Scaling Up: Adapting Your Festival Operations for Massive Crowds
Learn how to scale your festival operations for massive crowds. Discover expert B2B strategies for improving festival service efficiency, safety, and logistics.
Festival Marketing on TikTok & Reels: Short-Form Video Strategies to Ignite Buzz and Ticket Sales
Master festival social media content with TikTok and Reels strategies. Learn how event organizers use short-form video to drive buzz and ticket sales.
Stretch Tents, Domes, and Inflatables: Alternative Temporary Structures for Festivals
Discover how alternative event structures like stretch tents, geodesic domes, and inflatables can elevate your festival’s site design, safety, and attendee experience.
Festival Guest Lists and Comp Tickets: Keeping Freebies Under Control
Learn how festival organizers manage guest lists, comp tickets, and backstage access. Discover the best ticketing platforms for VIP hospitality experiences.
Year-One Festival Marketing: Building Buzz and Trust from Scratch
Discover expert festival marketing and advertising strategies for year-one events. Learn how to promote festivals, build trust, and drive ticket sales.