The 2026 Conference Sponsorship & Exhibition Blueprint: From Securing Deals to Show Floor Success
Introduction Conference sponsorships and exhibitions are evolving into a sophisticated, high-stakes game in 2026. No longer satisfied with just logos on banners, brands are investing in meaningful partnerships that deliver real business results. Global sponsorship spending is surging (projected to nearly double from $97 billion in 2022 to $189 billion by 2030, according to industry
